Trainer
Exercise One
Edit the information below, find 2 spelling errors
I’d love to tell you that writing persuasive web copy is easy.
But the truth is that writing simple, useful copy is hard.
Don’t treat your web visitors like academics who love reading challenging and complicated texts. Don’t treat your web visitors like lawyers poring over small print. Don’t be wordy, and don’t show off your extensive vocabulary.
Instead make your text as simple as possible.
Don’t try to be everything to everybody. Know who you are and what you do.
If your positioning is clear, it’s much easier to stand out on the web and to be found. If your message is clear, it’s much easier to create persuasive web copy.
- Be clear. Be specific. Be bold.
- Put your most important information first
- Don’t try to be clever or creative
- Write for people who scan
- Use familiar words
- Write for lazy people
Exercise Two
Insert a link to document.
Exercise Three
Upload an image.
Use a component to insert an inline image.
Replace an image.
Exercise Four
Use a snippet to add an accordion.
Exercise Five
Submit your page for review.